Where Indian PR industry needs to head in 2016

Certain PR industry incidents made Xavier Prabhu realise that many PR firms and a good percentage of PR professionals are out of sync with what the industry holds in years to come and what is the takes to remain relevant.
Here he has touched various aspects on where the industry is heading, like the growing importance of the use of technology and mobile devices. Strategic thinking will once again become mainstay. The other areas covered are outcome based PR, impact of visual and paid content and how flatter hierarchies and ongoing feedback will replace annual reviews. And lastly, how boutique PR firms will continue to deliver good work and flourish.
Read the entire article at: reputationtoday.in

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