There are many, many popular myths about money from a venture point of view, which have been overblown. While to some extent they are true, in an entrepreneurship context, they have become fairly irrelevant over the past decade or so.
Here, Xavier Prabhu analyses how PR and Content Marketing are both vital for an effective outcome of the entire brand-building exercise. It is the quality and engaging content that gives rise to effective PR which over a certain period gains high number of followers, hence brand visibility and value.
More often than before, Boards now have the responsibility of being a good corporate citizen, living up to the expectations of customers and employees, besides managing higher complexities of operating globally. Boardroom agenda being rewritten is placing importance on communications, hence communication professionals are gaining a place in the leadership team.