Is your ultra-successful strategy working better for the competing brand?

It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London this Friday with someone who is among the most active angel investors in the Indian start-up ecosystem. Ofcourse the conversation veered to Indian elections and something that the person said in the course of the conversation casually, […]

The big shift towards non-linearity in communication presents a lifetime opportunity for the Indian PR industry

Listening to the various presentations made at the recent ICCO Global Summit and also while perusing recent media reports about separate tracking service for blogs launched by a global leader in PR, one key insight stuck me.

The big shift towards non-linearity in communication presents a lifetime opportunity for the Indian PR industry

Listening to the various presentations made at the recent ICCO Global Summit and also while perusing recent media reports about separate tracking service for blogs launched by a global leader in PR, one key insight stuck me.