It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London this Friday with someone who is among the most active angel investors in the Indian start-up ecosystem. Ofcourse the conversation veered to Indian elections and something that the person said in the course of the conversation casually, […]
Over the past few years the Indian economy has seen a visible and substantial shift towards the services sector with its growth outstripping the manufacturing sector by leaps and bounds. In any services business irrespective of its nature and its target audience, the critical factor to success lies in the commitment and quality of people inside.
Increasing importance of corporate branding for SMEs
Ask most business heads of small and medium organizations about their top priorities and you would be surprised if corporate branding figured in the top 3 or 5 priorities. Majority believe so for the below reasons: