The pen aka mouse is still mightier…
In the many things taught and communicated to entrepreneurs, there is one that figures at the bottom if at all it figures – the importance of business writing or communication.
Here, Xavier Prabhu analyses how PR and Content Marketing are both vital for an effective outcome of the entire brand-building exercise. It is the quality and engaging content that gives rise to effective PR which over a certain period gains high number of followers, hence brand visibility and value.
More often than before, Boards now have the responsibility of being a good corporate citizen, living up to the expectations of customers and employees, besides managing higher complexities of operating globally. Boardroom agenda being rewritten is placing importance on communications, hence communication professionals are gaining a place in the leadership team.
In the last article we spoke about broad outline of how to differentiate between employees and co-owners and some broad outline of what can be done to motivate and retain them.