Xavier Prabhu

Is your ultra-successful strategy working better for the…

- September 20, 2019 - Xavier Prabhu comment

It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London this Friday with someone who is among the most active angel investors in the Indian start-up ecosystem.…

Marketing

“Bottom of the pyramid” is a misonomer

- July 24, 2019 - Xavier Prabhu comment

Well, if the headline made you think and assume the tone of the article to be otherwise, it has served its purpose. Coming to the focus of the article, would like to put forth my…

Business

The way to healthy business is to turn…

- July 26, 2017 - Xavier Prabhu comment

Thought the headline was an editing mistake that someone allowed to slip through. Not really. As the economy grows and demand rises across sectors, there is inevitable growth that every organization irrespective of its size…

Marketing

Marketing of the yore is truly dead

- July 26, 2017 - Xavier Prabhu comment

It is something that traditional marketers may not like to hear. The way marketing currently works and is delivered will have to take a U turn to be even relevant. All that and more insights…

Branding

Looking for a proven way to build a…

- July 26, 2017 - Xavier Prabhu comment

Over the past few years the Indian economy has seen a visible and substantial shift towards the services sector with its growth outstripping the manufacturing sector by leaps and bounds. In any services business irrespective…

Entrepreneurship

Key challenges before today’s entrepreneurs

- July 26, 2017 - Xavier Prabhu comment

While there has been a clear explosion of opportunities for an entrepreneur today, so have the challenges that they face. In this article, which would be split into two parts, would like to highlight some…

Content marketing

Peep, Peep – Why Keyhole Content Deserves A…

- July 3, 2017 - Xavier Prabhu comment

Even if it is a slight exaggeration, recent news reports of Justin Trudeau staging a well-choreographed run past waving youngsters, triggered this article. How much ever The Guardian slams him, there are millions out there who like…

Communication

Integrated communications is the way to go –…

- June 28, 2017 - Xavier Prabhu comment

As an industry insider and like most professionals am happy with the prominence accorded to integrated communications as a concept and it being touted as the next big thing. However, of late that happiness is…

Entrepreneurship

Entrepreneurship as a career option comes into its…

- June 28, 2017 - Xavier Prabhu comment

While the financial success and leadership position of Narayana Murthy and many others of his ilk from the technology industry is widely talked about there is one more far-reaching impact they have had which is…

Entrepreneurship

Oh, we love those inspirational tales!

- June 28, 2017 - Xavier Prabhu comment

Since I do the speaker circuit a bit and speak to variety of audiences have been through the “trying to make an impact and get as many claps as possible over the previous and next…