Have none to call “Dad” anymore!!!
October 4th 2020 08.42 a.m. the dreaded call came. The doctor at the ICU where my dad had been battling a life-threatening secondary infection that happens if you are in ICU for over a week,…
Is your ultra-successful strategy working better for the…
It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London this Friday with someone who is among the most active angel investors in the Indian start-up ecosystem.…
“Bottom of the pyramid” is a misonomer
Well, if the headline made you think and assume the tone of the article to be otherwise, it has served its purpose. Coming to the focus of the article, would like to put forth my…
The way to healthy business is to turn…
Thought the headline was an editing mistake that someone allowed to slip through. Not really. As the economy grows and demand rises across sectors, there is inevitable growth that every organization irrespective of its size…
Marketing of the yore is truly dead
It is something that traditional marketers may not like to hear. The way marketing currently works and is delivered will have to take a U turn to be even relevant. All that and more insights…
Looking for a proven way to build a…
Over the past few years the Indian economy has seen a visible and substantial shift towards the services sector with its growth outstripping the manufacturing sector by leaps and bounds. In any services business irrespective…
Key challenges before today’s entrepreneurs
While there has been a clear explosion of opportunities for an entrepreneur today, so have the challenges that they face. In this article, which would be split into two parts, would like to highlight some…
Peep, Peep – Why Keyhole Content Deserves A…
Even if it is a slight exaggeration, recent news reports of Justin Trudeau staging a well-choreographed run past waving youngsters, triggered this article. How much ever The Guardian slams him, there are millions out there who like…
Integrated communications is the way to go –…
As an industry insider and like most professionals am happy with the prominence accorded to integrated communications as a concept and it being touted as the next big thing. However, of late that happiness is…
Entrepreneurship as a career option comes into its…
While the financial success and leadership position of Narayana Murthy and many others of his ilk from the technology industry is widely talked about there is one more far-reaching impact they have had which is…