Even if it is a slight exaggeration, recent news reports of Justin Trudeau staging a well-choreographed run past waving youngsters, triggered this article. How much ever The Guardian slams him, there are millions out there who like what he is doing, even if they know he is staging it.
They like the fact that he tries to let them into a Prime Minister’s life and persona unlike others, about whom we have to wait for leaked stories and authorized (or unauthorized) biographies. In today’s lingo, he is killing it, and he can truly be called a “Keyhole” content hacker.
Now, let me quickly explain the term. It’s called keyhole because it’s still a closed door and you don’t tell or see everything. It has been proven repeatedly in the recent past that an “auratic gap” between a personality and his audience/fans is important in building the right “interest” around that person. Keyhole content in the gossipy, tabloid style has been around for long, and it is something that really sells all time. It has largely been restricted to actors, models, personalities and politicians etc. It is also something that one cannot openly express admiration of, as it’s perceived to be not “there” from an intellectual perspective. For most PR and corporate communication professionals, it has been a no-go area since time immemorial, for most of us have been taught that good, credible brands require exactly that – good, credible communication. Some of us may also have our noses and chins up considering it sleazy even. Nevertheless “keyhole” content is here to stay, and it need not mean what it is widely and popularly known to be. Let me without further ado, jump into why it is relevant?
THIS ARTICLE ORIGINALLY APPEARED IN THE “Holmes Report”.
Read the entire article at: holmesreport.com
